There is a misconception in TV advertising saying that TV is only good for reaching a massive audience. However, TV has evolved and now TV can target very narrow audiences. Why and how is this possible? a lot has to do with fragmentation of stations and cable networks. Another reason is because of big data and advance analytics. Check out this blog by Eicoff’s CEO and maybe we can change your mind!

Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.