youtube

Google created a fake pizza brand to test out creative strategies for Youtube ads

Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork…

YouTube will begin selling ads in live TV service

YouTube will begin selling ads in its live TV stream…

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.