From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.

YouTube is getting out of the business of originals: The Google-owned video giant said it is winding down its original productions team after more than six years.

Usage of YouTube on TV screens is growing, but it remains primarily a mobile channel for advertisers

Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork…

YouTube will begin selling ads in its live TV stream…

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.