Eicoff Blog

Teach Your Viewers Well

In recent years, the health and wellness category has exploded. Yet a lot of the commercials seem to be the same throughout the market. We constructed 2 minute ads that focused on a different feature: education. This was teste through the roof! The more educated viewers are, the more receptive they are to a brand. Education doesn’t have to be boring. Read this to see what our approach was!

Think your target is too niche for TV? Think Again.

There is a misconception in TV advertising saying that TV is only good for reaching a massive audience. However, TV has evolved and now TV can target very narrow audiences. Why and how is this possible? a lot has to do with fragmentation of stations and cable networks. Another reason is because of big data and advance analytics. Check out this blog by Eicoff’s CEO and maybe we can change your mind!

Bringing TV & Digital Together

Search, Digital and TV marketing should be considered as complimentary and not rivals. They need each other. TV drives search and having search optimized is critical today. Check out this video series with Eicoff CEO and BeFoundOnline President Dan Golden chatting about the importance of having these two marketing skills together.

Eicoff Day @ the Chicago Food Depository

Eicoff Day @ the Chicago Food Depository

Here at Eicoff we make a point to help others and give back. Our time at the Chicago Food Depository was record breaking. We were packing can food and unloading and loading bags of rice for hours. Check out what we accomplished in a short amount of time

SPARK’S IGNITE THE NIGHT

Since 2015, Eicoff has supported and participated in SPARK, a unique and inspiring mentoring program for inner city students.

TV And Digital Advertising Need To Stop Fighting And Admit They Need Each Other

Digital advertising and TV go together like biscuits and gravy, people just don’t know it. At Eicoff we are trend setters and can tell the future though. TV and digital compliment each other. There is not one or the other. People watch TV then go one their media devices and search or watch videos of probably similar content.

WPP Expands Its Global Relationship With Newell Brands

Consumer goods giant Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review.

You got data in my creative! You got creative in my data!

Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!

Stay open

The media landscape saturation is a threat for publishers because it limits the availability for new content. This creates opportunity for innovation with media outlets like diginets and OpenTV. We try to seek out opportunity where we can.

Baking up a whole bunch of holiday cheer

How do you collect hundreds of toys for kids in need this holiday?

Digital Strategies To Amplify And Complement Your TV Campaign

SEO and any TV marketing go hand in hand specifically, DRTV. Direct Response Television needs a good online marketing strategy to compliment the initiative. Here are three digital strategies to make your campaign standout and perform their best. These are designed to boost any online traffic coming from any TV initiative. Check it out.

Why D2C brands are changing their course - from Facebook to TV.

Any D2C brand’s goal is to sell directly to the consumer. This is accomplished by D2C or DTC brands advertising of social media like Instagram and Facebook, where these brands are exposed to customers directly. Since market saturation actively is setting in marketers are switching outlets to DRTV or direct response television to fulfill their needs.

Gone in 6 seconds

It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts. This made everyone shorten their ads so because it was the trendy thing to do. Not eicoff, we knew that this market would become saturated fast and so we stayed with creating longer form ads.

Eicoff at the DMA &Then Conference

Earlier this week, Eicoff traveled to Las Vegas to present at the DMA &Then Conference. Our topic: Storyselling, Data-inspired Messaging.

10 Tactics To Capture TV-Driven Demand Through Search

It would be awesome if people always followed the call to action in a TV ad.

Converting The Digital Demand Driven By TV

Converting The Digital Demand Driven By TV

It is critical to have an digital marketing strategy to compliment any TV initiatives especially direct response television. A highly visible organic search presence will help your click-through-rate and conversions immensely. Check out this post to find out what digital marketing strategies to invest in.