Eicoff Blog

Why DRTV needs SEO

The goal of direct response television is simple: create an advertisement that incites the audience to take action. Of course, no matter what action you’d like them to take, there’s a high probability the viewer will simply go online and begin their own exploration.

Taking a dip for Off The Street Club

As part of our fundraising efforts for Off The Street Club’s “Save our Summer” initiative, last week we threw a “Dip and Donate” event. Our creative Eicoff cooks once again brought forth a tasty array of deliciousness. And the hungry attendees gladly indulged.

Why branding should not be left only to brand ads.

Why branding should not be left only to brand ads.

A sure sign of a strong brand is its ability to shine in any medium. Display. Print. Audio. Video. Blimp-vertising. A solid brand should adapt to its new environment while still maintaining the core look, tone and personality that it has spent a lot time (and likely $$$) to build.

New 2019 TV Creative for Oak Street Health.

New 2019 TV Creative for Oak Street Health.

Our latest creative for Oak Street Health highlights their unique way of caring for patients. From transportation to social activities to simply spending more time listening to you, they understand that all the little things truly make a big difference for you and your health.

5 questions every D2C advertiser should ask

5 questions every D2C advertiser should ask

This may feel like a bold or self-serving statement, but I truly believe no one knows how to do Direct-to-Consumer (D2C) advertising better than a Direct Response agency. Think about it. DR agencies have a long history of eliminating the middleman and selling straight to consumers.

Want to save money? Listen to your pet.

Want to save money? Listen to your pet.

See our latest creative for 1800petmeds, featuring dogs and cats guiding owners to a better way to save. Let your pets do the saving for you and take the wheel. At 1800PETMEDS pet owners can save on flea, heartworm and any other medication that they need. But not just medication! save on fun things like tennis balls, and bones!

Teach Your Viewers Well

In recent years, the health and wellness category has exploded. Yet a lot of the commercials seem to be the same throughout the market. We constructed 2 minute ads that focused on a different feature: education. This was tested through the roof! The more educated viewers are, the more receptive they are to a brand. Education doesn’t have to be boring. Read this to see what our approach was!

Think your target is too niche for TV? Think Again.

There is a misconception in TV advertising saying that TV is only good for reaching a massive audience. However, TV has evolved and now TV can target very narrow audiences. Why and how is this possible? a lot has to do with fragmentation of stations and cable networks. Another reason is because of big data and advance analytics. Check out this blog by Eicoff’s CEO and maybe we can change your mind!

Bringing TV & Digital Together

Search, Digital and TV marketing should be considered as complimentary and not rivals. They need each other. TV drives search and having search optimized is critical today. Check out this video series with Eicoff CEO and BeFoundOnline President Dan Golden chatting about the importance of having these two marketing skills together.

Eicoff Day @ the Chicago Food Depository

Eicoff Day @ the Chicago Food Depository

Here at Eicoff we make a point to help others and give back. Our time at the Chicago Food Depository was record breaking. We were packing can food and unloading and loading bags of rice for hours. Check out what we accomplished in a short amount of time

SPARK’S IGNITE THE NIGHT

Since 2015, Eicoff has supported and participated in SPARK, a unique and inspiring mentoring program for inner city students.

TV And Digital Advertising Need To Stop Fighting And Admit They Need Each Other

Digital advertising and TV go together like biscuits and gravy, people just don’t know it. At Eicoff we are trend setters and can tell the future though. TV and digital compliment each other. There is not one or the other. People watch TV then go one their media devices and search or watch videos of probably similar content.

WPP Expands Its Global Relationship With Newell Brands

Consumer goods giant Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review.

You got data in my creative! You got creative in my data!

Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!

Stay open

The media landscape saturation is a threat for publishers because it limits the availability for new content. This creates opportunity for innovation with media outlets like diginets and OpenTV. We try to seek out opportunity where we can.

Baking up a whole bunch of holiday cheer

How do you collect hundreds of toys for kids in need this holiday?