While the first month of 2021 has flown by, we’ve still got 11 months left to hit those annual sales goals.

In the very near future, every single video ad impression will be addressable-enabled.

As we near the end of a challenging 2020, it is worth taking a look at your key partners to make sure that you are getting what you need from your relationships.

With an unpredictable holiday season ahead, see why DRTV offers marketers greater stability, flexibility and opportunity.

Finding positives in the year 2020 is no easy feat. With one troubling event after the next, it’s been a year where Gloom and its best friend Doom keep piling on.

As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A recently re-aired episode documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair.

TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.

Eicoff’s Bill McCabe joins Jo Kinsella from TVSquared to discuss what agencies should be doing to keep up with the changing media landscape…

Over the past year, we’ve seen more and more DTC brands test television for the first time.

2020 has been a year of uncertainty and turmoil, with many marketers juggling budgets and struggling to forecast what the holiday season will bring to their bottom line.

As we all attempt to claw our way out of this mess, marketers face a complex challenge: what’s in store for our brand once we’re over the hump…

The opportunity to generate some positive mojo for your brand by thanking people for staying home and/or front-line responders for their bravery is tempting

Here are just a few ways to help those who need it now more than ever.

While seeing your favorite artists in person isn’t an option these days, live-streaming shows are popping up every night…

From our resident baked-goods guru, Kelly Dulin, here’s a blueberry pie recipe guaranteed to bring out the forks and the smiles! Enjoy.