Digital remains the driver behind most of the gains being seen in the media economy. That includes the 6.8 percent growth during 2016.

Neuromarketing research helps marketers better understand consumers’ non-conscious responses to ads.

The healthcare sector has always lagged behind other sectors, especially when it comes to consumer centricity

Telling a story is not easy.  Telling a story in 120 seconds is even more difficult.

Addressable TV continues to heat up as a topic. It’s exceptional media, but continues to be a small fraction of TV by spend.

Remember “The Year of Mobile”?  Every year from 2006 all the way to 2016 was proclaimed the year of mobile,

Kate O'Loughlin, SVP media business at Tapad... made the bold prediction that 2017 will be the year TV gets included in cross-device analysis.

Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market.

While the Eicoff agency is best-known for direct response TV, its client base also includes more general advertisers that use standard reach and frequency metrics to evaluate television ROI.

Video dominates both Facebook's newsfeed and its advertising space, clocking up more than 100 million hours of views each day.

Although ad tech’s immersion into TV has been slow-going so far, Dish is bringing automation to the industry through its programmatic exchange and addressable products.

All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year

Although some observers estimate programmatic TV advertising will be a $17 billion industry by 2019, we may be getting ahead of ourselves a bit

Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV.

Yes, our viewing habits are shifting, but it's happening slowly.

Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live?