On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts

Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.

Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run

Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness

You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.

In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.

The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.

The Super Bowl is the most-watched show on TV, year in and year out. Nothing else can even come close.

Facebook correctly predicted the next big area of ad growth was mobile. Now, it's setting its sights to the next frontier: video — which means YouTube may have to make space.

Digital remains the driver behind most of the gains being seen in the media economy. That includes the 6.8 percent growth during 2016.

Neuromarketing research helps marketers better understand consumers’ non-conscious responses to ads.

The healthcare sector has always lagged behind other sectors, especially when it comes to consumer centricity

Telling a story is not easy.  Telling a story in 120 seconds is even more difficult.

Addressable TV continues to heat up as a topic. It’s exceptional media, but continues to be a small fraction of TV by spend.

Remember “The Year of Mobile”?  Every year from 2006 all the way to 2016 was proclaimed the year of mobile,

Kate O'Loughlin, SVP media business at Tapad... made the bold prediction that 2017 will be the year TV gets included in cross-device analysis.