Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step toward

By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” t

While Amazon's Alexa and Google's Dot get all the ink in the connected world, a small piece of technology found inside of connected TVs is forever changing the future of marketing.

Amid more competition for your entertainment dollars than ever before, The Great Cable TV Exodus of 2016 failed to manifest.

Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.

RBC Capital marketers released a research note Monday that sets up some challenges and a timeline for the mass adoption of augmented and virtual reality

As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing.

On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts

Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.

Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run

Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness

You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.

In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.

The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.

The Super Bowl is the most-watched show on TV, year in and year out. Nothing else can even come close.

Facebook correctly predicted the next big area of ad growth was mobile. Now, it's setting its sights to the next frontier: video — which means YouTube may have to make space.