Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

National TV news viewing remains strong year-to-date -- even more than last year, despite election-year results.

Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.

Traditional TV media companies need to get into over-the-top TV advertising revenues. The reason is economic.

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.

Media companies that post longer videos to social platforms like Facebook see significantly more engagement

Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.

Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content.

Amazon plans to include more advertising opportunities on its video content in an effort to compete with YouTube, according to a report from CNBC.

Watching TV used to be a one-way relationship.  Big studios would create content, sell it to one network and program it to air at one time, once a week.

What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.

The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T

Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job.

Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.

To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.