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eicoff.com
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Our Story
Creative
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Careers
Contact Us
Our Story
Creative
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How Turner Monetizes New Channels Amid Changing Viewer Habits
2018, Industry News External Source 3/27/18 2018, Industry News External Source 3/27/18

How Turner Monetizes New Channels Amid Changing Viewer Habits

Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.

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Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note
2018, Industry News External Source 3/23/18 2018, Industry News External Source 3/23/18

Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.

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Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be
2018, Industry News External Source 3/14/18 2018, Industry News External Source 3/14/18

Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce

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With an eye on TV ad budgets, YouTube debuts search-based video ad targeting
Industry News, 2018 External Source 3/13/18 Industry News, 2018 External Source 3/13/18

With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.

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Facebook Signs Exclusive Deal to Stream 25 MLB Games
2018, Industry News External Source 3/12/18 2018, Industry News External Source 3/12/18

Facebook Signs Exclusive Deal to Stream 25 MLB Games

Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.

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Make TV more like digital TV
2018, Industry News External Source 3/9/18 2018, Industry News External Source 3/9/18

Make TV more like digital TV

Digital platforms are behind the growing trend in the TV industry to reduce commercial time.

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Momentum returning to TV ad market TV advertising forecast to return to annual growth in 2018
2018, Industry News External Source 3/7/18 2018, Industry News External Source 3/7/18

Momentum returning to TV ad market TV advertising forecast to return to annual growth in 2018

Online businesses remain the biggest investors in TV advertising

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National TV Ad Minutes Rise, Up Nearly 4% Per Hour
2018, Industry News External Source 2/28/18 2018, Industry News External Source 2/28/18

National TV Ad Minutes Rise, Up Nearly 4% Per Hour

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.

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 Esports, Jump In or Miss the Mark
2018, Industry News External Source 2/23/18 2018, Industry News External Source 2/23/18

Esports, Jump In or Miss the Mark

The esports industry is growing quickly, with new leagues, teams and distribution channels.

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Some TV Networks Take a Hit from Cutting Ad Time
2018, Industry News External Source 2/22/18 2018, Industry News External Source 2/22/18

Some TV Networks Take a Hit from Cutting Ad Time

TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.

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Connected-TV Ad Spend Accelerating
Industry News, 2018 External Source 2/14/18 Industry News, 2018 External Source 2/14/18

Connected-TV Ad Spend Accelerating

Ad spend on connected TV devices is accelerating at a quick pace,

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As the Audio Landscape Evolves, Broadcast Radio Remains King
Industry News, 2018 External Source 2/13/18 Industry News, 2018 External Source 2/13/18

As the Audio Landscape Evolves, Broadcast Radio Remains King

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...

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Execs Bullish on TV Advertising; Spending to Rise on Advanced Efforts
2018, Industry News External Source 2/2/18 2018, Industry News External Source 2/2/18

Execs Bullish on TV Advertising; Spending to Rise on Advanced Efforts

NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,

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Why You Need a Comprehensive Over-The-Top Strategy Now
2018, Industry News External Source 1/30/18 2018, Industry News External Source 1/30/18

Why You Need a Comprehensive Over-The-Top Strategy Now

lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:

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Neuroscience Says Listening to This Song for 15 Seconds Will Instantly Make You More Creative
2018, Industry News External Source 1/16/18 2018, Industry News External Source 1/16/18

Neuroscience Says Listening to This Song for 15 Seconds Will Instantly Make You More Creative

Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.

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NBC to Live-Stream 2018 Winter Olympics in VR to Pay-TV Subscribers
2018, Industry News External Source 1/10/18 2018, Industry News External Source 1/10/18

NBC to Live-Stream 2018 Winter Olympics in VR to Pay-TV Subscribers

NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...

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