In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data

Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:

For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.

Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce

Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting.

Facebook Inc. reached a deal with Major League Baseball for exclusive rights to stream 25 afternoon games on the social network in the U.S.

Digital platforms are behind the growing trend in the TV industry to reduce commercial time.

Online businesses remain the biggest investors in TV advertising

In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.

The esports industry is growing quickly, with new leagues, teams and distribution channels.

TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.

Ad spend on connected TV devices is accelerating at a quick pace,

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...

NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,