he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…

Videos are prominent fixtures in today's marketing plans.

iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.

ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.

A new heavyweight is preparing to enter the world of podcasting.

The Digital Content NewFronts this year tightened up, cleaned up and grew up.

Survey shows nearly 60 percent of ad budgets devoted to video

YouTube will begin selling ads in its live TV stream…

Twitter is no longer Wall Street’s worst enemy…

On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself,

In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data

Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point:

For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television.

Chaturvedi spoke with AdExchanger about how Turner builds its business plans on the basis of a good user experience.

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots.

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce