VOD TV Ads Enjoy Steady Growth
Video-on-demand TV advertising through major cable TV providers continues its steady climb.
Walmart mulls video streaming service to rival Netflix, Amazon: report
Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.
Millennials Prefer TV Viewing To Digital Media
Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms
What We Need to Talk About When We Talk About Connected TV
As OTT consumption has moved from a rising trend to the mainstream…
Disney, A+E, AMC, Discovery Follow NBCU’s DRTV-Style Measurement for Ad Campaigns
he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…
4 Online Video Trends (And When To Use Them In Your Marketing)
Videos are prominent fixtures in today's marketing plans.
iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio
iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.
Television's Future Is Data Driven
ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.
With $40 Million, Podcast Upstart Luminary Media Builds a Platform
A new heavyweight is preparing to enter the world of podcasting.
The best and worst of the 2018 NewFronts
The Digital Content NewFronts this year tightened up, cleaned up and grew up.
More Advertisers Using Video in Digital Campaigns
Survey shows nearly 60 percent of ad budgets devoted to video
YouTube will begin selling ads in live TV service
YouTube will begin selling ads in its live TV stream…
Twitter’s comeback fueled by video focus and international growth
Twitter is no longer Wall Street’s worst enemy…
Facebook to show pre-roll video ads in more places
On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself,
TV networks race into data-based ad sales
In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data