Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork…

The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.

Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.

It’s become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television…

Video-on-demand TV advertising through major cable TV providers continues its steady climb.

Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.

Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms

As OTT consumption has moved from a rising trend to the mainstream…

he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…

Videos are prominent fixtures in today's marketing plans.

iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.

ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.

A new heavyweight is preparing to enter the world of podcasting.

The Digital Content NewFronts this year tightened up, cleaned up and grew up.