Hulu Tops 25 Million Subscribers, Claims Nearly $1.5 Billion in 2018 Ad Revenue
Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,
Ad Age's 2019 industry predictions
As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on:
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)
TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.
The OTT Experience: Understanding Connected Living Room Audiences
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising
This year connected TV overtook mobile as the screen on which the most digital video impressions were served.
How Rush Hour Will Become the New Primetime
In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change
Netflix’s Audience Is Multiplying. But So Is Its Debt.
Netflix, the streaming-video juggernaut, is growing with astonishing speed.
Non-Traditional Audiences Are Changing Linear TV
The death of linear TV has been greatly exaggerated.
Hulu Live TV Service Adds Spanish-Language, Entertainment Add-On Tiers
Hulu is expanding programming options available to its live-streaming TV customers — without raising the price of its core bundle.
New Directions at the 16th Annual Hispanic Television Summit
It is no secret that as the Hispanic-American audience continues to grow year by year so does its buying power in advertising, viewership in television and impact in entertainment and popular culture
Chipotle wants proof its TV commercials drive burrito sales
As TV networks work to compete with Google and Facebook, the industry has been on a mission to prove that airing a commercial will lead to some sort of business result for marketers—the holy grail being, of course, driving a purchase.
OTT Viewers Support, Often Prefer Ad-Supported Video, IAB Finds
New data from IAB shows that ad-supported video over-the-top (ASV OTT) viewers in the US tend to be younger, male and earn a higher income
Next will see that moving ads from TV to digital is never seamless
I bet Lord Simon Wolfson a pint that Next will return ad spend to television by the end of next year.
Innovid Rolls Out Interactive Ad Tool For OTT
The video marketing platform Innovid on Thursday launched a self-serve advertising tool designed to allow brands…
Here's why SiriusXM is purchasing Pandora for $3.5 billion
SiriusXM said Monday that it is acquiring Pandora in a $3.5 billion deal that aims to create an all-encompassing digital audio offering…
Facebook launches Watch video-streaming platform globally
Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US.