A recent Nielsen study revealed that the increased use of internet-ready devices like smart phones is linked to a corresponding decline in television viewership, especially in the 18-34-year-old age group. This does not mean people are not seeing the same ads on TV as they are on their phone. “double-screening” provides more opportunity for conversion. Check out this blog by our president Bill McCabe!

Though Democrats have long had a stranglehold on Hispanic votes, Republicans are expected to pursue this key bloc in 2016 with presidential candidates including Marco Rubio and Jeb Bush boasting impressive popularity among Latinos.