Live TV Still Dominant
Adults 25-54 watch more than three hours of live TV per day in 24 of the top 25 designated market areas (DMAs), with another 30-plus minutes of viewing time-shifted TV, and more than seven minutes consuming on multimedia devices.
Quicken Loans Rockets into American Homes with Company’s First Super Bowl Commercial
“There’s no better place to communicate how Rocket Mortgage will help Americans reach their homeownership goals, and in turn impact the entire economy, than during America’s favorite game,” said Jay Farner, President and Chief Marketing Officer for Quicken Loans.
Cintas Launches First National Brand Campaign in 87-Year History
"Are you ready to open? Ready to compete? Ready to welcome?" different business owners and employees ask as Cintas helps them by delivering uniforms, providing cleaning services and offering safety gear and training.
The current reality of programmatic television
Has there been a more talked about topic in the video advertising world than programmatic television? The potential value of using data and automation in TV buying is clear, but applying the principles of digital programmatic advertising to television has proven to be a challenging proposition.
The positive effects of "double screening"
A recent Nielsen study revealed that the increased use of internet-ready devices like smart phones is linked to a corresponding decline in television viewership, especially in the 18-34-year-old age group. This does not mean people are not seeing the same ads on TV as they are on their phone. “double-screening” provides more opportunity for conversion. Check out this blog by our president Bill McCabe!
Hispanic ad spending: Great expectations
Though Democrats have long had a stranglehold on Hispanic votes, Republicans are expected to pursue this key bloc in 2016 with presidential candidates including Marco Rubio and Jeb Bush boasting impressive popularity among Latinos.

