Welcome To The Year(s) Of TV
Remember “The Year of Mobile”? Every year from 2006 all the way to 2016 was proclaimed the year of mobile,
Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
Kate O'Loughlin, SVP media business at Tapad... made the bold prediction that 2017 will be the year TV gets included in cross-device analysis.
How Addressable TV Has Evolved, And Where It Will Go In 2017
Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market.
Addressable's Lure Includes 'Halo' Dynamics Exploration
While the Eicoff agency is best-known for direct response TV, its client base also includes more general advertisers that use standard reach and frequency metrics to evaluate television ROI.
Six Tips From Facebook for Using Silent Video Better
Video dominates both Facebook's newsfeed and its advertising space, clocking up more than 100 million hours of views each day.

