Why the NFL Commercial Changes are Relevant to DRTV Marketers
Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.
The Future of... Programmatic & Addressable TV.
Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.
Increasing Digital Video Viewability
When it comes to digital video, increasing viewability continues to be an important factor for driving positive client outcomes.
Augmented, Virtual Reality Mass Adoption 3 To 5 Years Away
RBC Capital marketers released a research note Monday that sets up some challenges and a timeline for the mass adoption of augmented and virtual reality
Virtual Reality Leads Marketers Down a Tricky Path
As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing.
YouTube TV Arrives to Take on Hulu, Netflix and Traditional Pay Television
On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts
TV Campaign Combining Targeting & PTV Delivered 11 X Increase In Engagement
Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.
Conquesting Bridges Television With Digital Through Data
Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run
Live Viewing Still Matters
Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness
The TV Ad Isn’t Going Anywhere—It’s Going Everywhere
You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.
Which businesses are a good fit for DRTV
Eicoff CEO Bill McCabe answers a question about what kind of companies are right for DRTV. His answer may surprise you.
Crafted from the heart
While the unusual warm-weather streak quickly faded back into wintry conditions, it was a heartwarming February day inside Eicoff
Reach Is the New Black: Advertising’s Mass Reawakening
In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.
Facebook to launch a standalone TV app
The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.
Eicoff Goes Back to College
Thank you to Northern Illinois University's Department of Marketing and specifically Assistant Professor Mya Groza and her Sports Marketing Class
Branding and Response -- A Balancing Act.
For so many things, we live in an either-or world. When it comes to pets, we’re either dog or cat people.