As many of you may know, our agency is officially Work From Home. We are working from our kitchens, our living rooms or wherever makes the most sense.

Comcast Corp.’s NBCUniversal is launching a new streaming advertising business for its local TV stations group as viewers and advertisers continue to shift to internet-connected programming.

Meet the new TV ecosystem. It’s going to look a lot more like the old one than many people realize

As Sarah Mahoney writes, when you dig a little deeper into the current fascination with storytelling, there’s more to the story.

In the era of increasingly strict privacy laws, healthcare marketers are going to need to take a more proactive role in generating leads when building a first-party database.

Watch this video to see where Eicoff is headed.

Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.

“Are you a fan of pre-releasing Super Bowl ads?”

After 13 days, the Television Critics Association’s winter press tour wrapped on Sunday with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.

Wanted: Junior to senior people to work in mid-sized, growing advertising agency. Must have experience running lemonade stands, shoveling snow for neighbors and babysitting.

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15…

2020 is here and it’s shaping up to be another great year for direct response marketers looking to drive growth via TV.

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future.

DRTV creative takes consumers beyond consideration and drives them down-funnel to make a purchase. The VAB refers to the power of storytelling. Here at Eicoff, our experience has given us a slightly different approach to TV creative. We call it StorySelling.

Vizio Inc., a major maker of TVs in North America, wants to sell some of the ads that appear on its TV sets’ screens.

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world.