WGN America Launches Primetime Newscast With A Promise: Just The Facts
On Tuesday evening comes a new entrant in the cable news wars: WGN America’s News Nation, a three-hour primetime newscast that promises a just-the-facts approach to viewers’ daily diet.
Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers
Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series.
Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution
TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.
Hollywood's Triller sets its own rhythm even as it gains from Tik Tok's troubles
Triller, the short video app backed by a Hollywood mogul and music celebrities, is rapidly ballooning in both user size and valuation.
TVSquared Presents: TV Talk with Jo Kinsella... and Bill McCabe!
Eicoff’s Bill McCabe joins Jo Kinsella from TVSquared to discuss what agencies should be doing to keep up with the changing media landscape…
Free headshots help those laid off due to pandemic bring confidence to job search
Photographers from around the country today came together on Wednesday to help people who are out of work due to COVID-19.
Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits
Advertisers unable to mount traditional shoots where crews gather on location have adapted with tactics like using stock footage, animation and video captured at home on smartphones and webcams.
TV's Impact on Consumer Behavior During COVID-19
The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.
How DTC brands can flex TV through growth stages
Over the past year, we’ve seen more and more DTC brands test television for the first time.
Comscore: Audio Streaming Up A Massive 32% During Coronavirus Lockdown.
According to newly released data from Comscore’s Total Home Panel, from Dec. 30, 2019 through the week of June 15, total average daily audio streaming hours rose by a third (32%).
The Most Memorable Moments From the 2020 NewFronts
After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As.
Be Prepared for Uncertainty this Q4
2020 has been a year of uncertainty and turmoil, with many marketers juggling budgets and struggling to forecast what the holiday season will bring to their bottom line.
YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles
Usage of YouTube on TV screens is growing, but it remains primarily a mobile channel for advertisers
What The Pandemic Could Teach You About Your Brand
As we all attempt to claw our way out of this mess, marketers face a complex challenge: what’s in store for our brand once we’re over the hump…
When Live Sports Return to TV: Viewership and Ad Insights for NASCAR and Golf
After a months-long hiatus due to the coronavirus pandemic, a handful of live sports events began returning to TV screens the weekend of May 16…