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eicoff.com
eicoff.com
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
The New Art of Collaboration
2020, Eicoff Blog 10/6/20 2020, Eicoff Blog 10/6/20

The New Art of Collaboration

Finding positives in the year 2020 is no easy feat. With one troubling event after the next, it’s been a year where Gloom and its best friend Doom keep piling on.

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Ad Effectiveness: TV Plus Digital Significantly Outperforms Digital Only
2020, Industry News External Source 9/23/20 2020, Industry News External Source 9/23/20

Ad Effectiveness: TV Plus Digital Significantly Outperforms Digital Only

Adding television to digital media improves overall ad campaign performance compared to digital-only — including significantly higher time-spent with ads, brand recall and purchase intent.

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How I Built This (2 lessons learned)
Eicoff Blog, 2020 Delia Marshall 9/9/20 Eicoff Blog, 2020 Delia Marshall 9/9/20

How I Built This (2 lessons learned)

As a podcast enthusiast, I’m always up for an episode of How I Built This by NPR. A recently re-aired episode documented the story of how co-founders Niraj Shah and Steve Conine came to build Wayfair.

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Stream This Song to Help Save Bars and Clubs
Industry News, 2020 External Source 9/8/20 Industry News, 2020 External Source 9/8/20

Stream This Song to Help Save Bars and Clubs

Whisky brand will donate $1 to local venues each time someone plays If You Want Me to Stay

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WGN America Launches Primetime Newscast With A Promise: Just The Facts
Industry News, 2020 External Source 9/2/20 Industry News, 2020 External Source 9/2/20

WGN America Launches Primetime Newscast With A Promise: Just The Facts

On Tuesday evening comes a new entrant in the cable news wars: WGN America’s News Nation, a three-hour primetime newscast that promises a just-the-facts approach to viewers’ daily diet.

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Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers
Industry News, 2020 External Source 8/25/20 Industry News, 2020 External Source 8/25/20

Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers

Tito’s Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series.

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Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution
2020, Eicoff Blog Eicoff 8/20/20 2020, Eicoff Blog Eicoff 8/20/20

Eicoff Selects TVSquared for Addressable, OTT & Linear TV Attribution

TVSquared has been selected by Eicoff to provide addressable, OTT and linear TV attribution for its clients.

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Hollywood's Triller sets its own rhythm even as it gains from Tik Tok's troubles
Industry News, 2020 External Source 8/17/20 Industry News, 2020 External Source 8/17/20

Hollywood's Triller sets its own rhythm even as it gains from Tik Tok's troubles

Triller, the short video app backed by a Hollywood mogul and music celebrities, is rapidly ballooning in both user size and valuation.

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TVSquared Presents: TV Talk with Jo Kinsella... and Bill McCabe!
Eicoff Blog, 2020 Eicoff 8/12/20 Eicoff Blog, 2020 Eicoff 8/12/20

TVSquared Presents: TV Talk with Jo Kinsella... and Bill McCabe!

Eicoff’s Bill McCabe joins Jo Kinsella from TVSquared to discuss what agencies should be doing to keep up with the changing media landscape…

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Free headshots help those laid off due to pandemic bring confidence to job search
Industry News, 2020 External Source 7/23/20 Industry News, 2020 External Source 7/23/20

Free headshots help those laid off due to pandemic bring confidence to job search

Photographers from around the country today came together on Wednesday to help people who are out of work due to COVID-19.

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Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits
Industry News, 2020 External Source 7/16/20 Industry News, 2020 External Source 7/16/20

Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits

Advertisers unable to mount traditional shoots where crews gather on location have adapted with tactics like using stock footage, animation and video captured at home on smartphones and webcams.

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 TV's Impact on Consumer Behavior During COVID-19
Industry News, 2020 External Source 7/13/20 Industry News, 2020 External Source 7/13/20

TV's Impact on Consumer Behavior During COVID-19

The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement.

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How DTC brands can flex TV through growth stages
Eicoff Blog, 2020 Delia Marshall 7/12/20 Eicoff Blog, 2020 Delia Marshall 7/12/20

How DTC brands can flex TV through growth stages

Over the past year, we’ve seen more and more DTC brands test television for the first time.

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Comscore: Audio Streaming Up A Massive 32% During Coronavirus Lockdown.
Industry News, 2020 External Source 7/9/20 Industry News, 2020 External Source 7/9/20

Comscore: Audio Streaming Up A Massive 32% During Coronavirus Lockdown.

According to newly released data from Comscore’s Total Home Panel, from Dec. 30, 2019 through the week of June 15, total average daily audio streaming hours rose by a third (32%).

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Walmart And Tribeca Partner On Drive-In Movie Series In Retailer’s Parking Lots
Industry News, 2020 External Source 7/6/20 Industry News, 2020 External Source 7/6/20

Walmart And Tribeca Partner On Drive-In Movie Series In Retailer’s Parking Lots

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The Most Memorable Moments From the 2020 NewFronts
Industry News, 2020 Eicoff 6/30/20 Industry News, 2020 Eicoff 6/30/20

The Most Memorable Moments From the 2020 NewFronts

After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As.

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