Direct response advertising is a business of continuing education. With every new project and every creative execution, year after year, we see what wins.

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month.

The NFL is giving Amazon Prime Video exclusive rights to Thursday Night Football

Roku is adding a new annex to its original content strategy: The streaming platform has acquired This Old House Ventures, the company behind the 42-year-old home-improvement television brand.

The 93rd Academy Awards may just be another big year for streaming services, if this morning’s nominations are any indication

Locally based digital TV networks that occupy the local digital spectrum-owned TV station groups need a bigger platform to thrive. Or maybe just survive.

Pinterest is pitching brands on a new video ad product that will give them a way to target consumers based on categories of interests…

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second…

With cold winter weather on the horizon and ever-changing local COVID-19 rules limiting indoor dining, Wendy and Rich Tucciarone began worrying about the fate of their Steamboat Springs, Colorado, craft brewery and restaurant last fall.

While Diginets may not get a lot of press and fanfare, they certainly have evolved. Viewership has grown tremendously over the years.

Under Armour said Wednesday it is forging ahead with its turnaround strategy to pull its sneakers and sweat-wicking tops out of struggling middlemen and instead pour investments into its own stores and website.

While the first month of 2021 has flown by, we’ve still got 11 months left to hit those annual sales goals.

Connected TV is poised to play a bigger role and open new interactive and creative opportunities for marketers during this year’s Super Bowl and other live events.

Advocado, a St Louis-based data and analytics company said it can not only measure the impact of TV advertising, but increase it by launching short-burst cross-platform campaigns as commercials air.

In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV.