Video beats other media hands-down when it comes to achieving advertising goals – and within video, TV in all forms has gained status in comparison to digital video.

We’re thrilled to announce the purchase of Super Bowl airtime for Wallbox!

The emerging tech-driven trends that will impact marketers over the next year…

Like that favorite soap-opera character you swore perished in a fiery plane crash over the Amazon, QR codes (surprise!) have risen from the ashes.

Four leading premium ad-supported streaming platforms, owned by legacy TV-centric media companies -- totaled $3.5 billion in advertising revenue…

Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV.

These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence…

From mnemonics to sound effects, here are some audio tips to consider when developing your creative.

At Eicoff, we believe there’s a middle path where both stockholders and stakeholders can be happy. Where a healthy brand and the bottom line can support each other, making both your marketing and your company resilient…

How can Podcast advertising help your marketing goals? We’ve assembled a panel of Podcast experts to discuss everything from targeting to measurement….

Research on the changing landscape of retail peaks at a time of sustained online growth

Through the Performance-Driven Marketing Institute, Eicoff’s Greg Miller had the pleasure of hosting a panel of automation experts.

Spot Trender, a leader in advertising testing and consumer insights, partnered with Bottle Rocket and Eicoff to launch a research study on customer acquisition and retention.

Amazon.com reportedly plans to market its own branded TVs in the U.S., possibly as soon as October.

Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $100 million in commitments, the company said today.