To showcase James Hardie siding on the Nashville home, as well as generate awareness for the HGTV Urban Oasis 2022 sweepstakes, performance advertising agency Eicoff partnered with enhanced ad experts BrightLine to create an interactive commercial currently running on the discovery+ streaming platform.

Netflix today revealed details for its upcoming ad-supported subscription tier, dubbed “Basic with Ads,” which will be available to U.S. consumers on Nov. 3 at 12 p.m. ET. and will cost $6.99 per month. The streamer also announced a partnership with Nielsen for measurement.

Ever wonder how actor Christopher Meloni gets through all those action scenes playing a copper on “Law & Order: SVU,” “Law & Order: Organized Crime” and other projects?

Would you believe he uses Tommie Copper, the pain management brand?

With the recent news that streaming television captured more viewership than cable for the first time ever, that idea of diversification is just as important to ensure you get the most out of your video campaign.

The amount of time US audiences spent watching online TV surpassed cable for the first time ever. Subscribers to services like Netflix and Hulu accounted for 34.8% of all TV consumption in July,

Advertising "attention" and "viewability" -- two key measures of advertising effectiveness, according to TV measurement firm TVision -- continue to improve on connected TV (CTV) platforms versus linear TV.

Perhaps looking to expand its streaming influence around many parts of the TV advertising industry, Roku will for the first time carry live, local TV stations' news content in a deal with NBCUniversal.

Walmart and Roku have formed an exclusive partnership to allow streaming viewers to shop and complete purchases of featured products on screen, for fulfillment by the world’s largest retailer.

DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content.

Reed Hastings was consistent, year after year. Any time someone asked the Netflix CEO when he’d introduce ads to his streaming service, he insisted that it made no sense. Netflix was a better service because it didn’t have ads, he would say.

That was when Netflix was growing.

TV shows today are on the move, coming out from behind streaming paywalls for second runs on ad-supported networks or moving from ad-supported to streaming.

When someone asks me why I’m so excited about CTV, I simply say, “It combines the best of television advertising and digital advertising”. Nice and simple. And while that’s true, the reality is a little more complicated than that.

The ad-supported streamer, home to ‘Alex Rider’ and a growing slate of original series and movies, will change its name starting April 27.

They were the hottest names in tech. Brands like Warby Parker, Stitch Fix, FIGS and Allbirds pioneered a new form of retail, one that went "direct to consumer" — via the internet — instead of selling through established outlets. They appeared unstoppable. But today, they're crashing hard with no bottom in sight.

Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.

The app for Coinbase, a cryptocurrency exchange, briefly crashed Sunday after a bizarre Super Bowl ad sparked a surge in traffic.