As technology continues to evolve, we evolve! Google Analytics has been a staple for measuring website traffic, user behavior, and conversions in digital marketing and advertising. Google Analytics 4 (GA4), the latest update, brings substantial changes to how data is collected and analyzed, compared to its predecessor, Universal Analytics (UA). In this post, we will explore the differences between GA4 and UA and how this new update will affect digital marketing and advertising.

DRTV creative is really anything that gets someone to do something when they see your ad. Something more than a smile, or a laugh, or a nod. However, crafting an engaging, compelling, response-generating message is harder than it sounds. In our experience, here are four keys to creating successful DRTV commercials.

The top ways consumers are finding out about new TV shows or movies continues to be through commercials or ads that run during other shows says TiVo.

Bayer’s Astepro Allegry nasal spray is taking a unique pivot for the category in its new ad campaign positioning the brand as a kind of aphrodisiac. The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it’s affected their love life.

Here’s a handy-dandy cheat sheet to help you navigate the crazy waters of TV acronyms.

There’s actual data that links stronger client-agency relationships with more effective work.

When Conformis came to us to help tell their story, we thought: who could do it better than a couple of knees? Read more to see our spot in its entirety!

That's what a new study commissioned by Comcast, utilizing research from MediaScience, seems to show. In this case a sample of 188 people was recruited. Some were asked to use mobile phones to watch program content from YouTube and Facebook, which contained 30-second ad messages; others were exposed to traditional TV and streaming content that had 30-second commercials.

Television is the most effective advertising medium ever invented. No ifs, buts or maybes; ask anyone to recall their favorite ad and odds are it will be a TV ad. Ask the world's biggest and best marketers to nominate the last medium they would ever remove from their plans, and it will be TV.

I recently read an CNBC article titled: "What will TV look like in three years?" and was struck by the range of answers given by industry executives. I also didn't see any representation from the ad agency side, which I feel is valuable given how closely we watch these trends.  So here are my thoughts and answers to the questions posed in this article.

Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.

But podcast ad spend is not seeing the same adjustments yet. Four podcast ad buyers told Digiday their clients’ budgets are not getting slashed. Instead, they are continuing to see an increase in brands’ podcast ad spend.

As an Ogilvy specialty agency focused on performance, driving consumer action is kind of our thing. Over the years, we’ve seen what has worked and what has not. And while there is no formula—nor should there ever be—for creative development, our wins and losses collectively have built a roadmap for success. It’s something we call Storyselling.

Despite economic headwinds, experts say the explosive growth in areas such as streaming television and retail media, plus the push for more privacy-focused ad tools could drive a number of strategic deals next year.Insider spoke to more than a dozen experts — from consultants, to investors, founders, analysts, and corporate development executives — to identify the industry's predictions for the biggest advertising M&A trends in 2023.

ChatGPT has been making the rounds online, and as with any type of artificial intelligence, it's raising questions about its benefits — and how it could be abused.

One of the biggest A.I. stories of 2022 happened on November 30th. The launch of ChatGPT. Developed by Open AI, ChatGPT is designed to learn from and then generate human-like text. It’s an offshoot from creating chat technology for customer service needs. And it’s prepared to write just about anything you want. However, after spending some quality time with ChatGPT, I’m not so worried for all us writers out there.

I imagine the first thing I need to answer is: “Brock who?” Two weeks ago, I’d never heard of him either. Brock Purdy was the last pick in the 2022 NFL draft, aka Mr. Irrelevant. But what, as non-NFL folks, can we learn from Brock Purdy’s story? Well, quite a lot: