At Eicoff, we’re all about getting results for our clients.

But it feels great when some come our way, as well.

And that’s why we’re so excited and proud to announce we won “Gold” from AdAge and Modern Healthcare at this year’s Healthcare Marketing Impact Awards. Specifically, for Film/TV/Video Campaign of the Year in the Suppliers/Vendors/Pharmaceutical Companies category.  

Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – including when to dial it down and when to turn it up.

Video ad platform Innovid is making moves to tie CTV measurement closer to creative performance. On Tuesday, Innovid added a new machine-learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.

Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023.

The Writers Guild of America strike is entering its fifth month, with writers and studios in disagreement over wages and other issues, including protections against the use of artificial intelligence. SAG-AFTRA actors started striking in July, marking the first time both unions have been on the picket line simultaneously since 1960.

Unless you’re a marketing director for a brand like Liquid Death, chances are you’ve thought about how to advertise your product to an older demographic. As an agency with a healthy history of advertising to seniors, here are a few considerations on how to best engage and connect with this often-overlooked audience:

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters.

On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen inventory programmatically beginning in Q4.

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads.

“When you’re thinking about planning, traditionally, brand and performance have almost had a ‘brand versus performance’ perspective,” Farjami said. “It’s ‘brand and performance’ now.

Back in the 1950’s, people predicted a lot of amazing inventions that would happen in the future. Flying cars, mailmen with jetpacks, glass-domed houses, the “Jetscalator” and of course, robots. Ever wonder what our world would be like if robots really took over?

Recent research by Samba TV and HarrisX may shed further light on how consumers are likely to respond to Netflix having last week moved to cut off free password sharing and charge $7.99 for adding an outside-the-household user.

The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper.

If your brand is thinking about driving growth through TV and CTV, there are many ways to approach it. While branding is important, performance is the key objective. So, as you think about bringing your brand to TV, here are some considerations from our creative, media and analytics teams.

A new entrant into the consumer electronics market, Telly, today is giving new meaning to the term FAST – free, ad-supported television – with the first two-screen smart TV that’s also free to consumers

From the opening YouTube presentation touting the power of creators’ ability to drive an intense connection and attention from their followers to Roku promoting all the “unmissable” moments streamed through their devices (original content, sports, news, etc.,), it was clear the pivot from just raw impressions to impressions that are garnering attention was a hot button.

Roku is expanding its 2023-2024 slate with new series from Charlie Puth, Reese Witherspoon, Zoe Saldana, Juanpa Zurita and more, the streamer announced during its IAB NewFront presentation in NYC Tuesday.