Philo selects Eicoff for Direct Response Television


CHICAGO (May 29, 2019) -- San Francisco-based Philo, the nation’s first entertainment focused streaming TV service, has chosen Eicoff as its direct response television agency. Philo will leverage a DRTV strategy to drive subscriptions for its service, as well as increase awareness & recognition of their growing brand.

“Philo is in a hot category that has been growing significantly this year. With their low monthly subscription rate and broad range of content, Philo stands to capitalize on interest in live & on-demand streaming” said Delia Marshall, Eicoff’s COO. “They recognize they can use DRTV to drive growth in an affordable, scalable way.”

“We’ve grown this business with a focus on ROI, leveraging marketing channels that drive measurable, incremental subscriptions” said Nii Addy, Head of Marketing at Philo. “Eicoff offers us the opportunity to take that strategy to the highest reach marketing channel – television.”

Launching to the public in November 2017, Philo offers 58 channels of live and on demand TV programming from top content partners such as A+E, AMC, Discovery, Hallmark, Viacom, and for just $20. Subscribers are also provided modern features like DVR, on demand video, social sharing features and more.

Philo launched the television campaign in Q1 with a national approach plus key local markets. The campaign includes longer length spots used to drive incremental response and conversion. Further testing of messaging, stations and calls-to-action are ongoing in Q2 to build on initial learnings.

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