DRTV

Philo selects Eicoff for Direct Response Television

San Francisco-based Philo, the nation’s first entertainment focused streaming TV service, has chosen Eicoff as its direct response television agency. Philo will leverage a DRTV strategy to drive subscriptions for its service, as well as increase awareness & recognition of their growing brand.

Why DRTV needs SEO

The goal of direct response television is simple: create an advertisement that incites the audience to take action. Of course, no matter what action you’d like them to take, there’s a high probability the viewer will simply go online and begin their own exploration.

TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…

After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.