Why Google Owes TV a Big Thank You

Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. Google search can attribute much of its traffic to TV. This makes TV one big contributor to the success of search. TV and digital are more connected than ever before. This is why it is critical to have an SEO friendly website to accurately drive and measure traffic.

Is your TV working?

Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?