Creative and data analytics can inform each other and inspire innovation. data and creative combined can provide messaging that is meaningful to an audience. The combination provides predictive data. The truth is creative brings data to life!
ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.
How Marketers Really Use Data
If marketers aren’t using data to identify new customer segments, what are they using it for? According to December 2014 research from eConsultancy, the most common uses for data were attribution and calculating lifetime customer value.