data driven creative

Eicoff at the DMA &Then Conference

Earlier this week, Eicoff traveled to Las Vegas to present at the DMA &Then Conference. Our topic: Storyselling, Data-inspired Messaging.

Data-inspired creative is here to stay

Data inspired creative is a tricky concept. On one hand it makes sense and on the other hand creative circles feel that it is a threat to their process. The reality is data is here to stay and can work creative to inspire a message. Read this blog on how creative and data can be a happy marriage.