San Francisco-based Tally, developer of an automated debt management platform, has named Eicoff as their agency. The assignment is for DRTV creative and media buying for a campaign that launches in July.
Tally’s debt management app helps consumers combine multiple cards into a single line of credit with a better interest rate. The app assists customers in making payments and eliminating fees. The 30-second and 60-second commercials will focus on a younger demographic (ages 25-49) who are looking for a simpler, faster way to pay down credit debt.
“Tally is a great example of a rapidly growing type of DRTV client”, said Delia Marshall, Eicoff’s COO. “They recognize the value of using a traditional medium such as television to promote a digital product and the ability to scale growth through such a high reach medium.”
“Our mission is to help consumers reduce stress and pay off debt more quickly. We’re excited for the opportunity to take this message to a broader audience with TV and do so in a way that supports our ROI-focused marketing strategies” said Mark Powlen, Head of Growth at Tally.
Eicoff will leverage its creative and media DR strategies to drive acquisition for Tally.
To learn more, visit MeetTally.com