tv advertising

Tally Selects Eicoff for DRTV

Tally Selects Eicoff for DRTV

San Francisco-based Tally, developer of an automated debt management platform, has named Eicoff as their agency. The assignment is for DRTV creative and media buying for a campaign that launches in July.

D-to-C brands add $1.4 billion to TV marketplace

Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

When Linear TV and Digital Collide: The Rise of the Virtual MVPD

The Worlds of linear TV and OTT platforms are colliding. over the past year, we’ve seen concrete indicators that more and more users are gravitating toward linear TV on OTT via virtual MVPDs. MVPD stands for multichannel video programming distributor. Since video services like these are relatively cheap, they most likely will rule in the years to come.

VOD TV Ads Enjoy Steady Growth

VOD TV Ads Enjoy Steady Growth

Video-on-demand TV advertising through major cable TV providers continues its steady climb.

Why You Need a Comprehensive Over-The-Top Strategy Now

lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared: