Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...

Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content.

Amazon plans to include more advertising opportunities on its video content in an effort to compete with YouTube, according to a report from CNBC.

Watching TV used to be a one-way relationship.  Big studios would create content, sell it to one network and program it to air at one time, once a week.

Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.

What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.

Thanks to everyone who attended another terrific Eicoff Media Day.

The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T

Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job.

The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.

Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.

To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

In recent years, the health and wellness category has exploded.

Here at Eicoff, we believe in common sense. It can reduce complex issues to simple truisms.

We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.