Most clients are currently in a situation where they are having to make fairly dramatic decisions that will impact both their short- and long-term sales goals for 2020.

Looking for a good movie? Well, pop the popcorn. Get cozy on the couch. And enjoy one of these lesser-known gems that you can stream today.

Our friends at Ogilvy have put together a quick guide for brands dealing with social media questions and challenges amidst the Covid-19 pandemic. We felt it’s worth sharing, so here it is:

As many of you may know, our agency is officially Work From Home. We are working from our kitchens, our living rooms or wherever makes the most sense.

As Sarah Mahoney writes, when you dig a little deeper into the current fascination with storytelling, there’s more to the story.

In the era of increasingly strict privacy laws, healthcare marketers are going to need to take a more proactive role in generating leads when building a first-party database.

Watch this video to see where Eicoff is headed.

“Are you a fan of pre-releasing Super Bowl ads?”

Wanted: Junior to senior people to work in mid-sized, growing advertising agency. Must have experience running lemonade stands, shoveling snow for neighbors and babysitting.

2020 is here and it’s shaping up to be another great year for direct response marketers looking to drive growth via TV.

DRTV creative takes consumers beyond consideration and drives them down-funnel to make a purchase. The VAB refers to the power of storytelling. Here at Eicoff, our experience has given us a slightly different approach to TV creative. We call it StorySelling.

In partnership with the integrated WPP Team Edgar, Newell Brands’ FoodSaver, long a staple of the infomercial set, has launched a new effort to tell viewers how many ways there are to preserve, prep and cook food…

Consumers have loved CTV (Connected TV) for years now. And it’s a love that only grows stronger as the content gets better, more devices are available, and the price comes down.

Is your marketing leading people into the wrong hands?

Hickies promises to make the burden of untied laces a thing of the past. Winc delivers bottles of wine personally customized for a particular palate. Quip sends a quarterly replacement head for an electric toothbrush.