The health, wellness and medical device category has always been a strong one for TV advertisers. As an agency with a number of these clients, we’ve tracked the category carefully, and have found that one factor has had a huge impact on effectiveness.

To showcase James Hardie siding on the Nashville home, as well as generate awareness for the HGTV Urban Oasis 2022 sweepstakes, performance advertising agency Eicoff partnered with enhanced ad experts BrightLine to create an interactive commercial currently running on the discovery+ streaming platform.

When someone asks me why I’m so excited about CTV, I simply say, “It combines the best of television advertising and digital advertising”. Nice and simple. And while that’s true, the reality is a little more complicated than that.

Leave it to the crypto industry to help re-shape how companies will use TV for marketing moving forward.

We’re thrilled to announce the purchase of Super Bowl airtime for Wallbox!

Like that favorite soap-opera character you swore perished in a fiery plane crash over the Amazon, QR codes (surprise!) have risen from the ashes.

From mnemonics to sound effects, here are some audio tips to consider when developing your creative.

At Eicoff, we believe there’s a middle path where both stockholders and stakeholders can be happy. Where a healthy brand and the bottom line can support each other, making both your marketing and your company resilient…

How can Podcast advertising help your marketing goals? We’ve assembled a panel of Podcast experts to discuss everything from targeting to measurement….

Through the Performance-Driven Marketing Institute, Eicoff’s Greg Miller had the pleasure of hosting a panel of automation experts.

Spot Trender, a leader in advertising testing and consumer insights, partnered with Bottle Rocket and Eicoff to launch a research study on customer acquisition and retention.

Consumer experience has become a major factor in determining the health of your brand. And mobile apps provide a vehicle for both communication and commerce,

If you’re in tune with the television media world, you’ve certainly seen the topic of Connected TV (CTV) soar in popularity over the last year.

One of the biggest challenges for any message maker is to get inside the mind of the audience. So, the more info – reliable, true info – that we creative practitioners can get,

Voice search – the use of smart assistants on phones and smart speakers to answer questions or perform activities – is on the rise.

Direct response advertising is a business of continuing education. With every new project and every creative execution, year after year, we see what wins.