lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:

Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.

NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...

It is common knowledge that US consumers fill their waking hours with media usage.

Internet-enabled TV could be getting closer to making TV advertising smarter.

It’s a curious time for the television industry.

A deal that would have been unimaginable just a couple months ago has now been finalized:

Disney may be closing in on a media-industry-rocking deal to acquire a collection of assets from 21st Century Fox.

TV networks are moving forward with developing a standardized method for proving commercials drive business results.

Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

National TV news viewing remains strong year-to-date -- even more than last year, despite election-year results.

Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.

Traditional TV media companies need to get into over-the-top TV advertising revenues. The reason is economic.

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.

Media companies that post longer videos to social platforms like Facebook see significantly more engagement

Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.