TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.

Ad spend on connected TV devices is accelerating at a quick pace,

Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...

NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,

lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:

Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.

NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...

It is common knowledge that US consumers fill their waking hours with media usage.

Internet-enabled TV could be getting closer to making TV advertising smarter.

It’s a curious time for the television industry.

A deal that would have been unimaginable just a couple months ago has now been finalized:

Disney may be closing in on a media-industry-rocking deal to acquire a collection of assets from 21st Century Fox.

TV networks are moving forward with developing a standardized method for proving commercials drive business results.

Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

National TV news viewing remains strong year-to-date -- even more than last year, despite election-year results.

Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.