Momentum returning to TV ad market TV advertising forecast to return to annual growth in 2018
Online businesses remain the biggest investors in TV advertising
National TV Ad Minutes Rise, Up Nearly 4% Per Hour
In January, the average number of national TV advertising minutes per hour grew by its fastest rate in over three years.
Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels.
Some TV Networks Take a Hit from Cutting Ad Time
TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.
Connected-TV Ad Spend Accelerating
Ad spend on connected TV devices is accelerating at a quick pace,
As the Audio Landscape Evolves, Broadcast Radio Remains King
Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...
Execs Bullish on TV Advertising; Spending to Rise on Advanced Efforts
NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,
Why You Need a Comprehensive Over-The-Top Strategy Now
lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:
Neuroscience Says Listening to This Song for 15 Seconds Will Instantly Make You More Creative
Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.
NBC to Live-Stream 2018 Winter Olympics in VR to Pay-TV Subscribers
NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...
Six Surprising Facts About the Way We Spend Our Time with Media
It is common knowledge that US consumers fill their waking hours with media usage.
Dish Network Can Now Measure All Its Addressable Ads No Matter Where They Air
Internet-enabled TV could be getting closer to making TV advertising smarter.
Disney Will Acquire 21st Century Fox For $52.4 Billion
A deal that would have been unimaginable just a couple months ago has now been finalized:
Disney is about to go to war with Netflix and Fox could be a big weapon
Disney may be closing in on a media-industry-rocking deal to acquire a collection of assets from 21st Century Fox.
TV Networks Move Forward With New Attribution Model
TV networks are moving forward with developing a standardized method for proving commercials drive business results.