Forces of Nature: The Media Universe Moves at the Pace of Technological Change
The current state of the media universe presents a bounty of boundless choice to today’s consumer.
The blind spot: Why testing creative often fails
To correctly measure both the medium and the message, you need to re-think your approach to analytics.
The Guardian starts selling time-based ad campaigns
The Guardian joins the Financial Times and the Economist in billing ads by time. The thinking goes that buying ads based on number of impressions doesn’t translate to an effective campaign and can lead to clients paying for ads that are never seen.
Ads Coming To Netflix Soon
This headline may be fiction today, but it’s reality tomorrow. Sooner than most people think, commercials will be an integral part of streaming services.
Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads
Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.
Internet-Connected TV Propels Total TV Usage
Total TV usage among key TV viewers was up slightly in July -- with big gains from Internet-connected TV devices.
No brand favorites: 360-degree videos are popular on both YouTube and Facebook
With both Facebook and YouTube aggressively dialing up their 360-degree video efforts in recent months, the immersive video format has emerged as the latest frontier
Procter & Gamble launches direct-to-consumer subscription business
P&G is moving away from its traditional method of selling through local and big-box retailers, such as Walmart or Target.
How NOT to think about Digital
To capitalize on the enormous potential of advertising in a digital universe, we really need to think about digital differently.
Meet the Newest Marketing Acronym: What Is UMIA, and Should You Care?
Alison Lohse, Co-founder and COO at Conversion Logic introduces marketers to the newest jargon in the Martech world - UMIA, or unified marketing impact analytics and whether it really benefits the marketing performance measurement
Back to School with K12
Eicoff is thrilled to announce our renewed partnership with K12, Inc.
America’s heartland discovers new buzz
Bill McCabe, CEO of Chicago-based Eicoff, says: “The economic viability and diversity of the Chicago and Midwest business community is often far greater than many people
assume.
Fresh Data on How TV Affects Advertiser Success
The new data show how TV can increase advertiser sales volume when budgets removed from TV to fund digital are returned even partially to TV.
Wait, what year is it again?
The hype and the hoopla of the 2016 TV Upfronts are now over. The stars have returned to their not-normal lives... So what were the big stories at this year’s Upfronts?
A Recipe for Facebook Video Success
People are consuming digital video to LEARN. Consumers will not only search video for topics of interest, they’ll stop in their Facebook-browsing tracks,
Snapchat is ready to place ads between friends' stories as it launches API
Starting soon, we’ll begin rolling out Snap Ads between Stories. As always, we’re being incredibly thoughtful about the experience