Through five games of the Major League Baseball World Series, the Fox event continues to score strong ratings gains
Targeting people with individualized TV commercials using cable or satellite boxes has been promoted as the future of television for at least a decade
Notable observations described further below for the month of September or the full third quarter include the following:
Here are a few questions to consider as you set upon this marketing challenge:
Tthe 2nd Annual Eicoff Chili Cook-Off served up another giant bowl of success.
The cable companies are going to win the battle of the cord cutters. In, say, 20 years, if you want to watch TV (or a TV-like product)
Philipp Schindler was Google's ad chief for years, but few would know it.
Notable news on both the programmatic and traditional local TV fronts emerged from the other big media event held in New York, the Television Bureau of Advertising’s Forward Conference
Here's a recent article that delves into how these two worlds continue to merge together instead of moving apart.
The television advertising business is “at long last” beginning to see some of the change that’s been anticipated for so long.
The new fall TV season is upon us and if upfronts were any indication, this year’s line-up will feature more than just the usual array of short-lived flops and returning faves.
Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted
Pre-new media, the definition of a “publisher working” was primarily defined by how many people consumed the content a publisher produced in any media, and the depth of this consumption.
When you sit down to watch Mr. Robot on Amazon Prime, does it matter if the 30- or 60-second message you have to watch first is an ad or an Amazon Prime Video promo?
YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.
When hearing the words “summer smash hit,” we typically think about an action movie that packed theaters nationwide or a catchy pop single that blew up the radio