Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.

Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.

Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.

When it comes to digital video, increasing viewability continues to be an important factor for driving positive client outcomes.

RBC Capital marketers released a research note Monday that sets up some challenges and a timeline for the mass adoption of augmented and virtual reality

As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing.

On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts

Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.

Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run

Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness

You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.

Eicoff CEO Bill McCabe answers a question about what kind of companies are right for DRTV. His answer may surprise you.

While the unusual warm-weather streak quickly faded back into wintry conditions, it was a heartwarming February day inside Eicoff

In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.

The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.

Thank you to Northern Illinois University's  Department of Marketing and specifically Assistant Professor Mya Groza and her Sports Marketing Class