To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

In recent years, the health and wellness category has exploded.

Here at Eicoff, we believe in common sense. It can reduce complex issues to simple truisms.

We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality,

For everyone who has ever watched TV, the above words undoubtedly have been uttered – in your own head or out loud – after viewing a commercial that made little or no sense.

This year’s upfront market ended up being far healthier across the board than many had anticipated.

There's a great migration happening among the citizens of YouTube, and it's not in the direction one might assume.

Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube.

Disney on Tuesday said it will be pulling its movies from Netflix and will launch a Disney streaming service of its own in 2019.

From IBM’s souped-up supercomputer Watson to Google’s tricked-out, self-driving cars, marketers are navigating a new wave of tech services...

The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel,

Now that the D button on my keyboard is officially broken, the question above is a frequent topic of discussion among our clients.

People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients, both advertisers and traditional TV networks, the most accurate view

Coca-Cola has decided to eliminate the position of CMO in its organization.