What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.

Thanks to everyone who attended another terrific Eicoff Media Day.

The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T

Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job.

The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.

Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.

To digital media marketing proponents, it sounds like a sacrilegious statement, but it's true — and a significant amount of online media marketing can be a colossal waste of money. 

In recent years, the health and wellness category has exploded.

Here at Eicoff, we believe in common sense. It can reduce complex issues to simple truisms.

We're days away from the beginning of a new television season, and I sense that we are entering a new frontier of this medium's existence.

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time clips with augmented reality,

For everyone who has ever watched TV, the above words undoubtedly have been uttered – in your own head or out loud – after viewing a commercial that made little or no sense.

This year’s upfront market ended up being far healthier across the board than many had anticipated.

There's a great migration happening among the citizens of YouTube, and it's not in the direction one might assume.

Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube.