Walmart mulls video streaming service to rival Netflix, Amazon: report
Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.
The question all advertisers have to ask
before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after? Eliciting a reaction is one of the main purposes of advertising. It’s hard to elicit an emotional reaction and also drive a response. Creatively speaking, if it's an emotional response that you seek, you'll tend toward traditional storytelling.
Millennials Prefer TV Viewing To Digital Media
Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms
What We Need to Talk About When We Talk About Connected TV
As OTT consumption has moved from a rising trend to the mainstream…
Flipped Like A Pancake
When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.
Disney, A+E, AMC, Discovery Follow NBCU’s DRTV-Style Measurement for Ad Campaigns
he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…
4 Online Video Trends (And When To Use Them In Your Marketing)
Videos are prominent fixtures in today's marketing plans.
iHeartMedia Develops Digital-Like Analytics Suite For Broadcast Radio
iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.
Television's Future Is Data Driven
ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.
At Eicoff, Mentoring Matters
SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.
Help Save Their Summer!
Another year and another amazing turnout to support Off the Street Club's Save Our Summer (SOS) initiative.
With $40 Million, Podcast Upstart Luminary Media Builds a Platform
A new heavyweight is preparing to enter the world of podcasting.
The best and worst of the 2018 NewFronts
The Digital Content NewFronts this year tightened up, cleaned up and grew up.
Storyselling
Stories are an art form that has a beginning, middle and an end. They can be funny in nature, and provoke a lot of different emotions but often do not sell. Storyselling takes those wonderful stories and gives them structure that at the end of the day produces a sale. Eicoff has perfected that art and has instilled in every client commercial we do. Click here to learn our approach!