Data inspired creative is a tricky concept. On one hand it makes sense and on the other hand creative circles feel that it is a threat to their process. The reality is data is here to stay and can work creative to inspire a message. Read this blog on how creative and data can be a happy marriage.

Video-on-demand TV advertising through major cable TV providers continues its steady climb.

Walmart is considering the launch of a subscription-based video streaming service to rival Netflix and Amazon Prime Video, according to a report Monday.

before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after? Eliciting a reaction is one of the main purposes of advertising. It’s hard to elicit an emotional reaction and also drive a response. Creatively speaking, if it's an emotional response that you seek, you'll tend toward traditional storytelling.

Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms

As OTT consumption has moved from a rising trend to the mainstream…

When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.

he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…

Videos are prominent fixtures in today's marketing plans.

iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.

ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.

SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.

Another year and another amazing turnout to support Off the Street Club's Save Our Summer (SOS) initiative.

A new heavyweight is preparing to enter the world of podcasting.

The Digital Content NewFronts this year tightened up, cleaned up and grew up.