Call it a coincidence, if you like: As ever-more conversations between TV ad buyers and sellers begin to revolve around the Holy Grail of business outcomes — attribution — direct-to-consumer (DTC) brands such as Dollar Shave Club have been moving aggressively into TV advertising.

“Are you a fan of pre-releasing Super Bowl ads?”

After 13 days, the Television Critics Association’s winter press tour wrapped on Sunday with several dozen broadcast, cable and streaming outlets sharing their programming plans for the first half of 2020.

Wanted: Junior to senior people to work in mid-sized, growing advertising agency. Must have experience running lemonade stands, shoveling snow for neighbors and babysitting.

Peacock, NBCUniversal’s big streaming bet on the future of television, will officially debut nationally on July 15…

2020 is here and it’s shaping up to be another great year for direct response marketers looking to drive growth via TV.

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future.

DRTV creative takes consumers beyond consideration and drives them down-funnel to make a purchase. The VAB refers to the power of storytelling. Here at Eicoff, our experience has given us a slightly different approach to TV creative. We call it StorySelling.

Vizio Inc., a major maker of TVs in North America, wants to sell some of the ads that appear on its TV sets’ screens.

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world.

In partnership with the integrated WPP Team Edgar, Newell Brands’ FoodSaver, long a staple of the infomercial set, has launched a new effort to tell viewers how many ways there are to preserve, prep and cook food…

Consumers have loved CTV (Connected TV) for years now. And it’s a love that only grows stronger as the content gets better, more devices are available, and the price comes down.

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix.

Is your marketing leading people into the wrong hands?

When Amazon CEO Jeff Bezos asked the Washington Post’s product team several months ago to consider what a news reading app might look like on televisions, it wasn’t exactly a mandate.