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eicoff.com
eicoff.com
Our Story
Creative
Media
Analytics
Growth Stories
News
Careers
Contact Us
Our Story
Creative
Media
Analytics
Growth Stories
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Careers
Contact Us
Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal
Industry News, 2020 External Source 4/14/20 Industry News, 2020 External Source 4/14/20

Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal

While TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns.

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TV advertising’s watershed moment: It is finally becoming more like digital
Industry News, 2020 External Source 4/13/20 Industry News, 2020 External Source 4/13/20

TV advertising’s watershed moment: It is finally becoming more like digital

For a sign of how the coronavirus outbreak has upended the advertising industry, look no further than the topsy-turvy TV advertising market. Usually advertiser demand exceeds TV networks’ supply to the point that networks sell out the majority of their advertising inventory before the start of the month.

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Here's how many people watched 'Tiger King' on Netflix
Industry News, 2020 External Source 4/10/20 Industry News, 2020 External Source 4/10/20

Here's how many people watched 'Tiger King' on Netflix

Netflix's "Tiger King: Murder, Mayhem and Madness" has been the talk of the pop culture world since the coronavirus outbreak forced people to stay inside

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Covid Media Consumption by Generation
2020, Industry News External Source 4/9/20 2020, Industry News External Source 4/9/20

Covid Media Consumption by Generation

How COVID-19 Has Impacted Media Consumption, by Generation.

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Covid-19: no daypart off-limits in new normal for TV marketing
Industry News, 2020 External Source 4/7/20 Industry News, 2020 External Source 4/7/20

Covid-19: no daypart off-limits in new normal for TV marketing

Looking at the realities of the business in what it said was a troubling time, the market insights firm’s TV in the Time of Covid-19 report found that while time spent watching TV is up…

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Bring home the music
2020, Eicoff Blog Eicoff 4/7/20 2020, Eicoff Blog Eicoff 4/7/20

Bring home the music

While seeing your favorite artists in person isn’t an option these days, live-streaming shows are popping up every night…

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Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?
Industry News, 2020 External Source 4/2/20 Industry News, 2020 External Source 4/2/20

Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?

The Olympic flame will remain extinguished until next summer, with the tournament now officially having been dialled back by 365 days.

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Navigating TV advertising during and after coronavirus
Industry News, 2020 External Source 4/1/20 Industry News, 2020 External Source 4/1/20

Navigating TV advertising during and after coronavirus

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19.

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At Home. Bake up some sweetness.
Eicoff Blog, 2020 Eicoff 4/1/20 Eicoff Blog, 2020 Eicoff 4/1/20

At Home. Bake up some sweetness.

From our resident baked-goods guru, Kelly Dulin, here’s a blueberry pie recipe guaranteed to bring out the forks and the smiles! Enjoy.

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TV Working Overtime To Drive Leads, Sales
Eicoff Blog, 2020 Eicoff 3/31/20 Eicoff Blog, 2020 Eicoff 3/31/20

TV Working Overtime To Drive Leads, Sales

Most clients are currently in a situation where they are having to make fairly dramatic decisions that will impact both their short- and long-term sales goals for 2020.

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Video Streaming to TVs Soared 85%
Industry News, 2020 External Source 3/31/20 Industry News, 2020 External Source 3/31/20

Video Streaming to TVs Soared 85%

During the coronavirus pandemic, Americans are staying home — and, as you would expect, they’re streaming more than ever.

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Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic
2020, Industry News External Source 3/30/20 2020, Industry News External Source 3/30/20

Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking.

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At home. Hidden Gems that are Streaming Now
Eicoff Blog, 2020 Eicoff 3/26/20 Eicoff Blog, 2020 Eicoff 3/26/20

At home. Hidden Gems that are Streaming Now

Looking for a good movie? Well, pop the popcorn. Get cozy on the couch. And enjoy one of these lesser-known gems that you can stream today.

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In Times Of Stress, Americans Like Binging Comfort Food TV
Industry News, 2020 External Source 3/26/20 Industry News, 2020 External Source 3/26/20

In Times Of Stress, Americans Like Binging Comfort Food TV

With most Americans sheltering in place, everyone is watching more TV than ever before.

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Coronavirus and brands on social media
2020, Eicoff Blog External Source 3/24/20 2020, Eicoff Blog External Source 3/24/20

Coronavirus and brands on social media

Our friends at Ogilvy have put together a quick guide for brands dealing with social media questions and challenges amidst the Covid-19 pandemic. We felt it’s worth sharing, so here it is:

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At home. Books that’ll take you places.
Eicoff Blog, 2020 Eicoff 3/23/20 Eicoff Blog, 2020 Eicoff 3/23/20

At home. Books that’ll take you places.

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