TV giants like Turner and Viacom VIAB -0.30% have been experimenting with cutting down the number of commercials they air in shows.
The dude (way hipper than yours truly) said, "Man, you guys put the old in old school."
Ad spend on connected TV devices is accelerating at a quick pace,
Each year, there are more and more ways to listen to information and entertainment in America. Radio, on-demand streaming, podcasts, digital radio services, satellite radio...
“We’re not saving lives.” This is an old advertising cliché that’s been tossed around by marketers for decades.
NEW YORK – A new survey of 300 ad agency executives shows they’re optimistic about the future of TV advertising,
lly done. Without much in the way of fanfare, and just in time for CES 2018, one of the TV industry’s most challenging obstacles has been cleared:
Eicoff is thrilled to announce that Metromile, the leader in pay-per-mile car insurance in the U.S. and disruptor in the auto insurance industry, has selected us as their partner for TV advertising in 2018.
Innovation matters. Creativity matters. Finding new solutions to old problems is what businesses -- and careers -- are often built on.
NBC will present more than 50 hours of virtual-reality coverage from the 2018 Winter Olympics...
It is common knowledge that US consumers fill their waking hours with media usage.
Internet-enabled TV could be getting closer to making TV advertising smarter.
We’ve all been there.
You meet someone for the first time.