podcasts

Listen up. Why podcasts are a great play for DR advertisers.

With about third of America tuning in every month, consuming (on average) 6.5 hours of content every week, it’s no surprise that podcasts have captured the attention of publishers and advertisers everywhere.

With $40 Million, Podcast Upstart Luminary Media Builds a Platform

A new heavyweight is preparing to enter the world of podcasting.

Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce