On Sunday night, sportscaster Bill Simmons will go live on Netflix for the first time. The episode marks the unofficial beginning of Netflix’s move into podcasting. Netflix’s embrace of podcasting is a major moment for the service. Yet it’s a far bigger moment for the podcasting industry, which is praying the experiment will work and turn Netflix into a major new buyer.

Advertising spend in general has been slowing down, as advertisers’ scrutinize their budgets amid rising interest rates, inflation and overall uncertainty around the economy.

But podcast ad spend is not seeing the same adjustments yet. Four podcast ad buyers told Digiday their clients’ budgets are not getting slashed. Instead, they are continuing to see an increase in brands’ podcast ad spend.

How can Podcast advertising help your marketing goals? We’ve assembled a panel of Podcast experts to discuss everything from targeting to measurement….

With about third of America tuning in every month, consuming (on average) 6.5 hours of content every week, it’s no surprise that podcasts have captured the attention of publishers and advertisers everywhere.

A new heavyweight is preparing to enter the world of podcasting.

Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce